The Next Frontier in Carbon Credits: Consumers (Patch x BCG)
Consumer spending is a sleeping giant of climate action potential. If we can unlock even a fraction of consumer spending power, we could direct huge amounts of funding toward climate impact.
Patch partnered with BCG on a new report that surveyed over a thousand consumers on their sentiment and behavior around carbon credits to better understand how to unlock that potential.
This report includes results and analysis from BCG and Patch of the 1,320 person survey. You’ll learn:
- What percentage of the representative sample are potential purchasers of carbon credits
- What factors encourage consumers to purchase credits in a transaction
- How much consumers are willing to pay for credits in different transactions
- How behavior was affected by demographic factors and transaction conditions