Report
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How to unlock billions in carbon market demand

Drawing on insights from over 400+ climate leaders, this report reveals five key phases in the carbon credit buying process and the challenges companies face across all phases. Resolving pain points across the Strategy, Sourcing, Diligence, Purchase and Manage phases of the buying process has the potential to unlock between $45 to 135 billion for carbon credit investment in 2025 alone.

Download the report to discover how to navigate these challenges and seize new opportunities in carbon credit markets.

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Innovating for climate action: accelerating the development of carbon removal

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How to unlock billions in carbon market demand
What’s inside
Guide

A buyer’s guide to carbon credits

Get actionable guidance for engaging with the voluntary carbon market, no matter your level of experience:

  • An introduction to carbon credits

  • 
A portfolio approach

  • 
A long-term outlook on pricing and supply

Guidance that matches your experience level

Carbon markets are complex, and constantly evolving. Buyers need education informed by the latest science that meets them where they are.

01: An introduction to carbon credits
If you’ve never purchased carbon credits before, this guide is your primer on the fundamentals.
02: A portfolio approach
If you’ve purchased credits and are looking to make more impact, this guide gives you the next step.
03: Outlook on pricing and supply
If you’re an experienced buyer, this guide will help inform your near- and long-term climate strategy.

What you’ll learn

To help you take climate action with more confidence, each guide will:
  • Explain the risks and benefits of purchasing carbon credits

  • Provide a strategic pathway to maximizing climate impact and mitigating risk

  • Offer a tactical buying checklist to corporate sustainability leaders

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