Guide

How to unlock billions in carbon market demand

5 challenges the largest carbon credit 
buyers have solved

What’s it really going to take to scale carbon markets to the gigatonnes of annual capacity we’ll need to meet our climate goals? You may think the biggest obstacles to that kind of demand for carbon credits are on the policy side of the equation. Patch has talked to hundreds of buyers who identify a different set of challenges that are just as urgent — but potentially more within their control to solve.

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The five phases of the buyer journey have unique challenges

If enough buyers can solve these friction points, we’re convinced they can rapidly accelerate the pace at which private capital can flow to climate solutions with integrity.

QUIZ

Test your knowledge of the challenges that carbon credit buyers face

01

The most sophisticated buyers of carbon credits have dedicated carbon teams building and executing their strategies.

Q: What percentage of the top carbon credit purchasers have a dedicated carbon team?

A: We spoke to 100 of the top buyers. Only 15% have a dedicated carbon team.

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“We really care about reviewing and selecting projects ourselves to feel sure that they meet our requirements, but we’re also a team of two sitting across our entire sustainability program, so it was a lot to take on.”

Sustainability leader at a U.K.-based technology company

02

The most sophisticated carbon credit buyers source and compare hundreds of projects before purchasing.

Q: How many registered projects are there in the voluntary carbon market in 2024?

A: In 2024, there are 2,085 registered projects that have issued 231 million credits

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“I get two to three emails a week from project developers and marketplaces, but I don’t have time to engage with them. [...] I’m sure that means I’m missing out on some great projects or better pricing.”

Sustainability leader at a global shipping company

03

Before purchasing any given project, the top buyers engage in deep and often lengthy due diligence processes.

Q: How long does it take the average team to complete diligence for a portfolio of 11 projects?

A: It takes the average buyer 53 hours to complete a comprehensive due diligence review.

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“I prefer to buy credits with a firm that can also conduct the due diligence and make a recommendation, because it gives me peace of mind with procurement. If I go out to brokers, it’s hard to have the confidence I need because I don’t have time to do the diligence on my own.”

Sustainability leader at
a global private equity firm

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What you’ll learn

Patch has aggregated data from 400+ conversations with carbon credit buyers, plus information generated within the Patch platform. This report contains:

  • The five obstacles to unlocking at-scale demand for voluntary carbon credits
  • Anonymized, candid quotes from buyers on the challenges they face during their process
  • Statistics from the Patch platform on the current state of carbon markets
  • Expert analysis on how buyers can overcome the buy-side obstacles to scale a thriving voluntary carbon market

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Learn how carbon credit buyers of all experience levels and company sizes streamline their processes and maximize their impact.

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Innovating for climate action: accelerating the development of carbon removal

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